The Real Story Behind Apple’s Famous ‘1984’ Super Bowl Ad

Dec. 4 (Bloomberg) –- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1984, the world was introduced to the Apple Macintosh personal computer with an advertisement that ran during Super Bowl XVIII. The spot helped define Apple as a brand and changed the Super Bowl into a must-see media event. (Video by Brandon Lisy. Music by Andy Clausen) (Source: Bloomberg)


  1. Actually he's telling bullshit when he says they found it irresponsible to not show the product and that was the reason to not run it again. The Orwell Estate viewed the Apple commercial as a copyright infringement, and sent a cease-and-desist letter to Apple and its advertising agency. That's why the commercial was never televised again.

  2. Looks to me like more predicitve programming. She even has an IPOD with the Iphone headphones. These companies have technology long before they release it to the public. To me, this looks like exactly where they have us now – like slaves and where they plan on taking us.. into more slavery.

  3. I am reading the 2011 version of the book. Steve Jobs. written by Walter Isaacson. In 1984 we were in the middle of an oppressive regime change panic in SAfrica. The ad stands out to me as symbolic of a freedom we longed for. Ten years afterwards we received it bloodlessly. A few seconds of history making that linger on in the mind of the dreamers. May our children be able to recognize moments of great human achievement.

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